TITLE:No Detail Too Small
Dana: “I love what we did with this white color, I just love it.” “And I think that this bronze is very classic and we know it sells, but what’d you; I mean what do you think about like a zinc?”
Eric: “For every season we look back at what has really worked and we also look for new opportunities.”
Eric: “You know the zinc is an option but what if we try to take it more into the patina approach and give it some depth and layer.”
Lindsay: “I think what we learned here is that people aren’t afraid of color, especially outdoors.”
Erin: “We focus on products designed to enhance our customer’s life at home.” “We are consistently looking at our customer’s lifestyles, we’re being inspired as we travel it’s, it’s really we get inspiration from all over.”
Eric: “We’re back from Paris; we have all of our photos that we took when we were walking the streets….”
Dana: “We enjoy the design process. And I think when you enjoy what you do it results in something really beautiful.”
Eric: “And this Fleur-de-lis could be this arrowhead instead. I think there’s a good idea there.
Eric: “That’s when exploration really begins.” “It starts out with inspiration boards.”
Dana: “My Boards always have a muse.” “The idea of a muse is to design towards that person. What would the furniture look like that she would be interested in.”
Eric: “Once the inspiration is there it really just becomes a matter of getting your ideas down on paper.” “From there the idea can only really be evaluated through prototypes.” “For me that’s the first measure.” “Taking a moment to step back, do I love it? If it passes that hurdle then the fun begins in terms of modifying the curves, thinking about the details.”
Dana: “We were concerned perhaps the Fleur-de-lis was going to be too delicate and small but now that we’re seeing it it’s a really nice detail.”
Eric: “Making sure the comfort is there; the craftsmanship is there, the design is there.”
Brad: “I think it’s missing one thing though.”
Eric: “What’s that?”
Brad: “Need a glass of wine. (Laughter)”
Eric: “That’s great.”
Erin: “In addition to the design the most important thing is the quality of materials.”
Eric: “We’re specifying the best materials in the industry.” “The gauge of the aluminum, the finish of the powder coat, the construction of the cushion.” “How it will stand up to wind, how does it stand up to the rain.”
Dana: “Our cushions do not fade because we use Sunbrella Fabrics.” “So they’re as beautiful as they are functional.” “They have a hand and a texture and livability, but you have this need to touch it and kind of swipe across it and luxuriate and enjoy.”
Eric: “One of the most rewarding aspects of design is when everyone in the company gets to see it for the first time.”
Lindsay: “When you can share what you’ve been working on for the last year and a half it’s really exciting.”
Eric: “Every detail it’s all there.” “The comfort is right.” “The depth is right.” “The sit, the feel is right.” “I care about every curve.”
Dana: “When you see it come to fruition, you’re filled with such a sense of pride.”
ERIN: “That’s what we stand for, a spectacular product that we’re proud to present to our customers and our customers are proud to have in their home.”
TITLE: Frontgate, Outfitting America’s Finest Homes
No Detail Too Small
Every piece of Frontgate’s outdoor furniture was conceived by designers who are passionate about beauty, craftsmanship and comfort. Our development teams spend hours combing the markets and cities of the world for their inspiration.
“The details are not the details. They make the design.”
Hours searching for that one spark that will eventually culminate in one of our proprietary collections. Then a process begins that moves from sketch to prototype, rigorous testing to refinement. Our design team finds their north star in the words of the great Charles Eames: “The details are not the details. They make the design.” In our studios, no detail is too small for thoughtful debate: the precise height of a chair’s arm, the depth of its seat, the resiliency and vividness of its cushions… even a verdigris finish that requires a hand-applied three-step process before it’s deemed right.
